Sensitive Gum

The Gum

Sensitive Gum Fertin has formulated SensitiveGum with Potassium, Calcium and Fluoride, which are all ingredients with proven oral care benefits 1, 2, 3, 4, especially for hypersensitivity. The gum has been developed with a spearmint flavor, and it is sweetened with Xylitol and Stevia (no Aspartame). Bi-Layered Compressed Gum For SensitiveGum, Fertin’s patented Bi-layered compressed chewing gum technology has been utilized. This innovative chewing gum technology is well suited for the inclusion of active ingredients due to a dry and cool manufacturing process, which is ideal for sensitive ingredients. Furthermore, the powder base of the gum ensures an efficient release of the active substances.

Chewing gum and Dental Health For many years, the positive oral benefits of sugarfree chewing gum have been well known5. Plaque removal6, saliva flow7, caries protection8 and remineralization9 are known benefits of chewing gum by itself. Moreover, chewing gum also releases actives in the oral cavity, an ideal feature for concepts targeting the mouth and teeth.

SensitiveGum Benefits

Potassium has been used in toothpaste for decades and studies have indicated that its’ ions depolarize the nerve endings of the teeth, inhibiting hypersensitivity 1, 2, 3. Fluoride is added to SensitiveGum as a base ingredient for overall protection against cavities4. The combination of the active ingredient benefits, and the inherent benefits of gum, make this a useful aid in managing dentin hypersensitivity. When looking at the growth in number of product launches for products targeting dentin hypersensitivity10, Fertin is convinced that this product comes with a sizeable market potential.

Safety

SensitiveGum is safe for human use. All raw materials are permitted and approved as food ingredients or food additives according to the Danish and EU legislation on food.

Product info

Declaration:

Per. piece % RDA*

Calcium Carbonate 40 mg N/

Potassium Glyconate 44 mg N/

Dicalcium Diphosph. 30 mg N/

Fluoride 0,12 mg 3,4%

* % of Recommended Daily Allowance

Recommeded Daily intake: 5 pieces per day.

Nutrition information per 100 g (50 tablets): Energy 584 kJ/140 kcal Protein 0 g, Carbohydrate 58 g, of which: Sugars 0 g, Polyols 58 g, Fat 0 g, of which: Saturates 0 g, Fibre 0 g, Sodium 0 g.

Energy per tablet: 11.68 kJ/ 2.80 kcal

Ingredients:

Gum base, Sweetener (xylitol 31%, isomalt), bulking agents (calcium carbonate 2.36%, potassium glyconate 2.59%, dicalcium diphosphate 1.77%), flavourings, stabiliser (sodium carboxy methyl cellulose), colours (E171, E101, E133), sweeteners (steviol glycosides, sucralose), mineral (sodium flouride), antioxidant (E321).

Mission

To preserve and improve patient health by consistently delivering high quality , safe, affordable and effective Over The Counter (OTC) pharmaceutical products and service that meet or exceed customer expectation across the Bangladesh through Customer relationship management (CRM), extermination of cognitive dissonance, experienced work force.

Vision

We will be one of the most trusted, admired and successful trading companies in the country with a focus on good storage & delivery practice as well as marketing of Over The Counter (OTC) drugs through strengthening, creating partnerships and building presence across the country.

Values

We are people with 0% tolerance for unethical conduct and 100% belief in systems, processes and compliance to our valued customer’s corporate human culture. We are people with passion for success and the obsession to win.