White Gum

The Gum

WhiteGum is a chewing gum that is meant to aid in maintaining a healthy oral hygiene, with a specific focus on teeth whitening. The product comes in a Whitemint flavor and is sweetened with Xylitol and Stevia (no Aspartame)

Bi-Layered Compressed Gum

For WhiteGum, Fertin’s patented Bi-layered compressed chewing gum technology has been utilized. This innovative chewing gum technology is well suited for the White Gum inclusion of active ingredients due to a dry and cool manufacturing process, which is ideal for sensitive ingredients. Furthermore, the powder base of the gum ensures an efficient release of the active substances.

Chewing gum and Dental Health

For many years, the positive oral benefits of sugarfree chewing gum have been well known2. Plaque removal3, saliva flow4, caries protection5 and remineralization6 are known and documented benefits of chewing gum by itself.

WhiteGum Benefits

By adding active ingredients with oral care benefits1,7,9,10, such as Calcium Pyrophosphate, Calcium Carbonate, Sodium Bicarbonate (baking soda) and Fluoride, the inherent benefits of chewing gum are complemented by the effects of the active ingredients. In addition, the local delivery in the oral cavity achieved by chewing gum is very beneficial. Calcium Pyrophosphate, Calcium Carbonate and Baking Soda have been selected based on the documented whitening effects1,9,10. The inclusion of Fluoride is meant to be supportive, by targeting cavity protection7, and thereby creating a well-rounded concept for general oral care protection, specifically focused on whitening. Further to the actual product benefits, WhiteGum will cater to a very strong and growing whitening and fluoride market8.

Safety

WhiteGum is safe for human use. All raw materials are permitted and approved as food ingredients or food additives according to the Danish and EU legislation on food.

Product info

Fact sheet

Declaration:

Per. 2 pieces % RDA*

Calcium Pyr.Phosph. 100 mg N/A

Calcium Carbonate 48 mg N/A

Baking Soda 5 mg N/A

Fluoride 0,12 mg 3,4%

* % of Recommended Daily Allowance

Recommeded Daily intake: 5 pieces per day.

Nutrition information per 100 g:

Energy 132 kJ/548 kcal

Protein 0 g,

Carbohydrate 55 g,

of which: Sugars 0 g, Polyols 55 g,

Fat 0 g,

of which: Saturates 0 g,

Fibre 0 g,

Sodium 0,1 g.

Energy per tablet: 2,24 kJ/ 9,32 kcal

Ingredients:

Sweetener (xylitol 34%), gum base, sweetener (sorbitol), bulking agents (dicalcium diphosphate 5.9%, calcium carbonate 2.8%), flavourings, stabiliser (sodium carboxy methyl cellulose), colour (E171), acidity regulator (sodium hydrogen carbonate 0.29%), sweeteners (sucralose, steviol glycosides), mineral (sodium flouride), antioxidant (E321).

Mission

To preserve and improve patient health by consistently delivering high quality , safe, affordable and effective Over The Counter (OTC) pharmaceutical products and service that meet or exceed customer expectation across the Bangladesh through Customer relationship management (CRM), extermination of cognitive dissonance, experienced work force.

Vision

We will be one of the most trusted, admired and successful trading companies in the country with a focus on good storage & delivery practice as well as marketing of Over The Counter (OTC) drugs through strengthening, creating partnerships and building presence across the country.

Values

We are people with 0% tolerance for unethical conduct and 100% belief in systems, processes and compliance to our valued customer’s corporate human culture. We are people with passion for success and the obsession to win.