Fertin Pharma

Cavity Gum

The Gum

Cavity Gum is a chewing gum concepttargetingdental health that includes several activeingredi-ents: Magnesium, Vitamin D, Calcium andFluoride.The gum is available in a Freshmint flavor and itissweetened with Stevia (noAspartame).

Cavity Gum Benefits

Beyond the inherent oral care benefits foundwithchewing gum, this delivery form also allows alocalrelease of actives into the oral cavity, which isidealfor active ingredients targeting dental health.Con-cerning the active ingredients, Fluoride havebeenchosen due to its well-known association withcavi-typrotection6. Magnesium has been included, asithas been shown to aid in preventing tooth lossandperiodontal disease. Calcium and Vitamin Darefundamental and well-known components forthemaintenance of strong bones and teeth9Togetherwith chewing gum, these active ingredientscom-priseadentalchewinggumconceptdesignedtoprotect against cavities and to maintain strongteeth.

Cavity Gum Abstracts

 

Sensitive Gum

The Gum

Fertin has formulated SensitiveGum with Potas-sium, Calcium and Fluoride, which are all ingredi-ents with proven oral care benefits1,2,3,4, especially for hypersensitivity. The gum has been developed with a spearmint flavor, and it is sweetened with Xylitol and Stevia (no Aspartame).

SensitiveGum Benefits

Potassium has been used in toothpaste for decades and studies have indicated that its’ ions depolarize the nerve endings of the teeth, inhibiting hypersen-sitivity. Fluoride is added to SensitiveGum as a base ingredient for overall protection against cavi-ties. The combination of the active ingredient bene-fits, and the inherent benefits of gum, make this a useful aid in managing dentin hypersensitivity.When looking at the growth in number of product launches for products targeting dentin hypersensi-tivity, Fertin is convinced that this product comes with a sizeable market potential.

Sensitive Gum Abstracts

White Gum

The Gum

White Gum is a chewing gum that is meant to aid in maintaining a healthy oral hygiene, with a specific focus on teeth whitening. The product comes in a Whitemint flavor and is sweetened with Xylitol and Stevia (no Aspartame).

White Gum Benefits

By adding active ingredients with oral care benefits, such as Calcium Pyrophosphate, Calcium Carbonate, Sodium Bicarbonate (baking soda) and Fluoride, the inherent benefits of chewing gum are complemented by the effects of the active ingredients. In addition, the local delivery in the oral cavity achieved by chewing gum is very beneficial.Calcium Pyrophosphate, Calcium Carbonate and Baking Soda have been selected based on the document-ed whitening effects. The inclusion of Fluoride is meant to be supportive, by targeting cavity protection, and thereby creating a well-rounded concept for general oral care protection, specifically focused on whitening. Further to the actual product benefits, White Gum will cater to a very strong and growing whitening and fluoride market.

White Gum Abstracts

Mission

To preserve and improve patient health by consistently delivering high quality , safe, affordable and effective Over The Counter (OTC) pharmaceutical products and service that meet or exceed customer expectation across the Bangladesh through Customer relationship management (CRM), extermination of cognitive dissonance, experienced work force.

Vision

We will be one of the most trusted, admired and successful trading companies in the country with a focus on good storage & delivery practice as well as marketing of Over The Counter (OTC) drugs through strengthening, creating partnerships and building presence across the country.

Values

We are people with 0% tolerance for unethical conduct and 100% belief in systems, processes and compliance to our valued customer’s corporate human culture. We are people with passion for success and the obsession to win.